JRK Primrose Consulting
Helping companies build sustainable low carbon fuel businesses at scale
Passionate about creating a sustainable future by assisting companies in transitioning to low carbon fuels.
Learn now my 30+ year experience in bp playing pivotal roles in bp's biofuel and renewable energy businesses can help you in building low carbon fuel business at scale.
Low Carbon Fuels
Low carbon fuels have a critical role in the Energy Transition and decarbonisation
The transport sector, road, aviation and marine is one of the biggest contributors to man-made carbon emissions. It is also one of the most difficult sectors to decarbonise.
While EV's have a key role to play in the decarbonisation of passengers cars, and some commercial vehicle types, they will take time to grow to their full potential, and moreover there are key segments such as aviation, marine and some heavy duty vehicle types where electrification is not an option.
Therefore low carbon fuels, biofuels, biogas (renewable natural gas), SAF (sustainable aviation fuels), and eFuels (renewable fuels from green hydrogen) have a compelling role to play in decarbonising the transport sector both today and going forward has technologies and costs improve.
The overriding challenge is around building competitive low carbon fuels businesses that can deliver the necessary carbon emission reductions at scale and sustainably.
This will require the navigation of complex solution sets around technologies, feedstocks, policy and regulations, customers, financing, and business models.
Providing deep end to end expertise along the value chain and across multiple low carbon fuel vectors
I am an accomplished strategy executive who has played a key role in developing and shaping bp’s low-carbon energy strategy, across biofuels, biogas, hydrogen, renewables, power and carbon markets. Learn now my 30+ year experience can help you in building low carbon fuel business at scale.
Investors
Navigate the range of options and interdependencies between feedstocks, technologies and use cases. Ask the the right questions during appraisal and due diligence.
Producers
Leverage my 30+ year experience in one of the world's leading energy companies to build robust business model intersecting feedstocks, regulation, markets, customers and sustainability.
Technology Providers
Get beyond the technicalities to understand the route to market. What are the business model choices and other value chain dependencies, e.g. feedstocks?
Fuel Suppliers
Understand the choices driving optimisation and value chain creation. Secure low carbon fuel volumes meeting the requirements of customers, value, sustainability, and regulatory compliance while managing risk.
Customers
Understand your choices, opportunities and risks around the rapidly evolving range of biofuel, biogas, SAF and eFuel options. Navigate the nexus of availability, carbon footprint, sustainability, and cost.
Policy & Regulations
Benefit from my experience in the complex and evolving biofuel, biogas, SAF and eFuel regulations in Europe, US and Brazil. Understand how policy drives value across the value chain.
Get in touch
Telephone: + 44 (0)799077360
E-mail: james.primrose@jrk-primrose-consulting.com
LinkedIn: www.linkedin.com/in/james-rk-primrose
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